In today’s business world, having a well-built website is a necessity. Irrespective of your reach and brand recognition, you will be losing massive potential market, provided you don’t own a business website.
The multiple open source platforms and various small business web design agencies offer viable and affordable solutions to meet needs of all small and medium businesses. In fact, you can get a professionally made website design for as low as $3 per month on platforms like WordPress.
So, what’s your excuse for not establishing an online presence?
Continue to read-on as we list some simple and affordable steps to own your new business website today:
- Choose a domain name:
Before we get into any complicated processes or tasks, its all begin with a quest for a recognizable and distinctive domain name.
In an ideal scenario, you’ll want to own your business name as a domain, for instance. You can search out if the desired domain is available through any online hosting agency like HostGator, etc. If your desired name is available, you can simply purchase the domain by registering through the hosting agency. However, in most cases, you will need to modify or tweak the business name because of unavailability of the domain.
A good practice is to look out for different phrases with your desired domain. For instance, if the .COM version of your desired domain isn’t available, try going for .NET, .INFO etc. Alternatively, you can also go for the country specific domain like the famous hardware chain Bunning.nz.
- Choose your hosting platform
Once you have your desired domain, its time to choose the hosting service for your website. The hosting service represents the data center where your website will be stored and further transmitted to visitors. There are various international and local hosting services, which offers affordable and reliable hosting solutions. If you are a small business owner than going to a local hosting service is more suited to your needs, whereas large business with international operations can go with a large international hosting service.
- Creation of web content
Ok, now that you are done with your domain and hosting service, it is time to thought-out your web content. By web content we aren’t referring to just the content side, rather we are talking about the complete process of website development. This includes but not limited to web design, development, content, services, graphic design etc.
Here, we will recommend hiring services of a professional web design Auckland for small businesses. The reason for recommending professional services is to make sure you get the right design optimized for the targeted customer. Creating the right web content is extremely important and thoughtful process as this will serve as your main marketing face towards the customers.
A good practice is to keep a small business web design as minimal as possible. Don’t overdo things and don’t go for excessive graphics, designing etc. Most visitors prefer clean, and simple web designs that they can relate to.
- Logo Design
Logo design can sometimes be taken as part of broader web content design and development, however, the reason to exclude this from the main development course is to highlight its importance. The logo is one of the most important aspects of any online website development process and needs a thorough and dedicated thought-process. Try going for a simplistic yet sophisticated/layered logo that delivers your business operations in a unique and distinctive way. You can also hire some professional logo design services as they are proficient in producing unique and customer-oriented logos for all business models.
So, here’s your simple and effective guide to develop a new website and establish your online presence. Remember, even if you don’t feel like, not having a website hurts your business big time. We live in a world where people rely upon and trust businesses with an online presence. What’s more is that you can connect with hundreds of leftover potential customers through a well-designed website.